Privacy Policy

What Colours Make is a trading name of Incubatus, LLP. The contents of this website (“the website”) is protected by copyright vested in Incubatus, LLP (“Incubatus” or “we” or “us” or “our”). Reproduction of part or all of “the website” is prohibited other than in accordance with this Notice. All rights are reserved.

We are committed to protecting and respecting your privacy. This Privacy Policy sets out our privacy practices and explains what we do with the personal information that we collect from you on the website.

This Privacy Policy answers the following questions:

  • What information is being collected?
  • Who is collecting it?
  • How is it collected?
  • Why is it being collected?
  • How will it be used?
  • Who will it be shared with?


We and this website comply with GDPR (General Data Protection Regulation) and PECR (Privacy and Electronic Communications Regulations). We are relying on legitimate interest as a lawful basis on which to process personal data and communicate with our prospective clients and contractual necessity for our existing clients.

Use of Cookies

This website uses cookies to better the user’s experience while visiting the website. As required by legislation, where applicable this website uses a cookie control system, allowing the user to give explicit permission or to deny the use of/saving of cookies on their computer/device.

What are cookies? Cookies are small files saved to the user's computer hard drive that track, save and store information about the user's interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.

Users are advised that if they wish to deny the use and saving of cookies from this website on their computer’s hard drive they should take necessary steps within their web browser security settings to block all cookies from this website and its external serving vendors or use the cookie control system if available upon their first visit.

Besides cookies, we may also use tiny electronic images (called "single-pixel GIFs" or "Web beacons"), which allow us to count users who have visited specific pages or access certain cookies. We may use single-pixel GIFs in the following ways:

  • To count and recognize users.
  • To conduct research on behalf of some partners on their websites, and for auditing purposes.
  • To determine aggregate information about users, including demographic and usage information.
  • To determine which email messages were opened (and when), as well as acted upon when we send HTML-formatted email messages (messages which resemble Web pages and include graphics).
  • To help us and our partners market to you.

Our Web beacons do not collect personally identifiable information.  You can disable our Web beacon by turning images “off” in your email client.  

Advertising networks that serve ads on our site may also use single-pixel GIFs in their advertisements. In general, any electronic image viewed as part of a Web page, including an ad banner, can act as a Web beacon.

We have partnered with Google (through their Remarketing and Adwords programs) and other ad networks for additional analytics on how our users use our site and others on the internet. As a result, you may see ads from those partner networks on our site, and ads from us on other sites, based on our cookies and the cookies of our partners.  Some of these third-party partners may receive “hashed” data, including email address, in a format that allows them to match the data with data they receive from other partners, but does not give them the ability to decode the email address. All of these ad networks may collect non-personally identifiable information, like hashed data, browser type, time and date, demographic data, etc.) to help them better serve you advertising.

Website Visitor Tracking

This website uses Google Analytics’ tracking software to monitor its visitors to better understand how they use it. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information.

Downloads & Media Files

Any downloadable documents, files or media made available on this website are provided to users at their own risk. While all precautions have been undertaken to ensure only genuine downloads are available, users are advised to verify their authenticity using third party anti-virus software or similar applications.

We accept no responsibility for third party downloads and downloads provided by external third-party websites and advise users to verify their authenticity using third party anti-virus software or similar applications.

Contact & Communication

Users contacting us through this website do so at their own discretion and provide any such personal details requested at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use.

We may use your details to send you relevant product/service information through a mailing list system. This is done in accordance with the regulations named above.

email Mailing List & Marketing Messages

We operate an email mailing list program, used to inform subscribers about products, services and/or news we supply/publish. Users can subscribe through an online automated process. Subscriber personal details are collected, processed, managed and stored in accordance with the regulations named above. Subscribers can unsubscribe at any time through an automated online service or, if not available, other means as detailed in the footer of sent marketing messages.

email marketing messages may contain tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of subscriber data relating to engagement, geographic, demographics and already stored subscriber data.

Such marketing data is held indefinitely or until it is deemed unsuitable.

Our EMS (email marketing service) provider is Infusionsosft by Keap and you can read their privacy policy here.

Sharing Your Information

Outside of the purposes outlined above, we will not share your information with any 3rd party for any reason.

Contacting Us

You may contact us at any time to enquire about the information we have stored on you. You can do so using